Building reliable advertising infrastructure
An engineering team focused on solving the modern measurement problem — privacy, reliability, and attribution all at once.
Born out of necessity, in 2024.
Trakvo started as an internal tool. Our team operates a portfolio of digital properties, and we needed a way to measure conversions reliably across multiple advertising platforms — without breaking under increasingly strict privacy regulations.
The off-the-shelf options were either too limited, too expensive, or required us to send raw user data to third parties we didn't trust. So we built our own.
Today, Trakvo powers our entire measurement and attribution stack. It's the infrastructure layer that makes our first-party data useful — secure, fast, and compliant.
Engineering principles.
We're a small team. We optimize for clarity, reliability, and long-term maintainability over short-term wins. Every line of code we ship is reviewed, tested, and instrumented with observability in mind.
We believe infrastructure should be boring — predictable, well-documented, and quietly correct. That's the bar we hold ourselves to.
Privacy-first
User consent is the foundation, not a compliance checkbox. GDPR, LGPD, CCPA — designed in from day one.
Reliability over features
We'd rather ship one feature that works at 99.97% uptime than five features that work most of the time.
Transparency
Documented APIs. Audit logs for every dispatch. Predictable behavior under failure modes.
How we got here.
Founded
Trakvo starts as an internal project to solve our own measurement problems across the portfolio.
First production deployment
Server-side conversion API gateway goes live, processing first-party events for our portfolio of properties.
Match Quality optimization
Identity normalization, deterministic event_id deduplication, and synthetic enrichment ship — pushing match rates above industry baselines.
Platform maturity
Multi-platform CAPI fanout, GDPR/LGPD consent enforcement at the dispatch layer, and full observability instrumentation.
Want to see Trakvo running in your funnel?
Talk to our team about integration, partnership, or a technical demo.
Talk to the team