Tracking, attribution & data that deliver
Technical guides for performance marketers and agencies running Meta Ads, TikTok Ads and Google Ads. Updated weekly.
What is server-side tracking and why it matters in 2026
Complete guide to server-side tracking: what it is, how it works, why 70% of brands adopted it in 2026, and how to implement on Shopify, WooCommerce and custom stacks.
Server-sidePixel + CAPI: how to avoid duplicate events (event_id explained)
Running Meta Pixel and Conversion API together? Learn how shared event_id deduplicates events automatically, avoiding double counting and inflated ROAS.
PrivacyiOS 14.5 + Meta Ads: why you're losing 40-70% of conversions
Apple's App Tracking Transparency destroyed client-side tracking. Understand the real impact and how to recover 60-80% of conversions with server-side.
Server-sideHow to set up Meta Conversion API (CAPI) step by step
Practical Meta CAPI tutorial: generate access token, configure event_id deduplication, test in Events Manager and reach Match Quality 8+.
Match QualityWhy your Meta EMQ is stuck at 5 (and how to push it to 8+)
Low Event Match Quality means high CAC. Complete technical checklist to raise your EMQ on Meta CAPI: hash, click IDs, PII enrichment, geo IP.
AttributionExternal checkout attribution: how to preserve UTMs (Shopify, ClickFunnels, custom)
When checkout happens on a different domain, UTMs disappear and attribution breaks. Learn how to propagate UTMs and close the loop with server-side webhooks.