One platform. Three integrated products.
Trakvo is built around three products covering server-side tracking and attribution end-to-end — made for people who run real ads.
01 · CONVERSION API
Multi-platform Conversion API Gateway
A single endpoint to dispatch your events to Meta CAPI, TikTok Events API, Google Ads, and beyond. Reliable, idempotent, and observable.
- Send one event and automatic fanout to multiple platforms
- Per-platform retry queues with exponential backoff
- Dead-letter queue (DLQ) for unrecoverable failures
- Response code tracking + structured error logs
- P95 dispatch latency below 200ms
- Idempotent processing with content-hash deduplication
02 · EDGE CAPTURE
Server-side Edge Capture
Escape the browser bottleneck. Captures events on your server edge and dispatches them to ad platforms with first-party reliability.
- Resistant to AdBlock, iOS ITP, and consent restrictions
- First-party event collection at server edge
- Browser + server deduplication via shared event_id
- Configurable consent enforcement at dispatch time
- Full event lifecycle observability (queued → dispatched → ack)
- Schema validation against each platform spec
03 · MATCH QUALITY
Match Quality Optimizer
Maximizes attribution match rate by sending formatted and hashed customer data exactly as each platform expects. Built to spec, optimized for reliability.
- Email/phone normalization per Meta + TikTok specs (SHA-256)
- Identity enrichment via GeoIP (country, region, ZIP)
- Click ID propagation: ttclid, fbc, fbp, gclid
- Deterministic event_id for browser + server dedup
- Real-time match rate diagnostics
- Synthetic enrichment for sparse identity records
Ready to integrate?
Talk to our team about integration, partnerships, or technical questions.
Talk to the team